Avantco Refrigeration’s website refresh was a driving factor in positioning the leader in the commercial food industry as a tech-forward refrigeration company with products that keep getting smarter.

As one of WebstaurantStore’s most profitable brands, Avantco Refrigeration armed some of their best commercial cooling products with smart technology, alerting customers of issues in real time and helping ensure their business could stay ahead of problems that inevitably show up.

This solution served as the driving force behind the website’s new direction. What does a high-tech refrigerator look like in the landscape of commercial foodservice?

Working with WebstaurantStore’s incredible 3D team, we built a homepage scroll animation that sets the stage for an experience with heavy contrast, lots of glow, and beautiful product renderings.