I’ve partnered with Newly Restored for nearly a decade as a long-term creative partner, supporting the brand across a wide range of touchpoints. The work has included branding and identity, print and marketing materials, signage, vehicle wraps, social media, photography and video direction, strategy, and ongoing art direction. Throughout the relationship, I’ve helped shape how Newly Restored presents itself publicly, building consistency and clarity across mediums while adapting to the evolving needs of the business.

A key part of that work has been designing and evolving Newly Restored’s digital presence to better serve both the brand and its customers. As the company grew, the website had accumulated fragmented content and competing goals, making it difficult for users to understand the full scope of services or know what steps to take next. I led a comprehensive audit and rethinking of the experience, focusing on simplifying the user journey, organizing services in a more intuitive way, and aligning the visual language more closely with Newly Restored’s established identity.

Across both digital and physical work, my role has extended beyond execution into strategy, UX, and art direction. I’ve overseen collaboration with developers, copy and marketing teams, and creative partners to ensure every touchpoint feels clear, modern, human, and professional. The result is a cohesive brand experience that reflects Newly Restored’s values, supports relationship-driven business, and provides a flexible foundation for continued growth.